I recently finished Clean Meat and found it to be a seminal book on the topic of meat grown using tissue culture rather than living animals. (This meat goes by various names, including clean meat, cell-cultured meat, and cultivated meat.)
The author Paul Shapiro’s research is detailed and the writing flows spectacularly well. The book helped me understand the people in the space as well as the companies and the possibilities.
Shapiro mentions that factory farms can lead to a pandemic; this seems especially relevant given that we are currently in a pandemic. (I also mention in my book Project Animal Farm that factory farms are breeding grounds for disease.)
Shapiro points out that the technology of clean meat isn’t as new as we might think—it is similar to that of beer breweries and growing bacteria for yogurt.
In the same way that whale oil and horse carts are a part of the past, it is possible that factory farms will one day be a part of the past. This will be a good thing, given that factory farms ignore animal welfare, as I document in Project Animal Farm. Clean meat can be like clean energy in that it offers an alternative to conventional production. The impact on the environment, animals, and human health would be tremendous.
I also enjoyed McKinsey’s recent report on clean meat, titled Cultivated Meat: Out of the lab, into the frying pan.
The report concludes: “Cultivated meat has the potential to replicate the taste, texture, smell, of conventional meat… Since developing the first prototypes, companies have been able to reduce production costs by 99 percent” in less than a decade.
The report expects clean meat to achieve cost parity with conventional meat by 2030. It concludes, “Cultivated meat has garnered significant attention as a protein source that can meet consumer needs with a reduced impact on the planet. That potential is real.”
I find the potential of clean meat very exciting for animal welfare and the environment! It is possible that in the next decades the meat industry will look very different, relying on science rather than factory farms.
I loved Philip Lymbery’s earlier books Farmageddon and Dead Zone, and so was excited when a friend gifted me a copy of Mr. Lymbery’s Farmageddon in Pictures (2017).
My thoughts on Farmageddon and Farmageddon in Pictures resemble Peter Singer’s thoughts on my own book, Project Animal Farm: “I thought I already knew everything there is to know about modern animal production, but I learned many new things from this very readable book, and you will, too.”
I am excited to announce that I will be hosting a Book Promotion Kick-Off Party at my home in Toronto on Tuesday, May 22nd, from 7 to 9pm, with snacks and refreshments. You are invited to join for an enjoyable evening of brainstorming ways for my upcoming debut novel The Oyster Thief to reach an audience!
If you’re interested in attending, please let me know by Tuesday, May 15 at firstname.lastname@example.org. If you know someone else who might be interested, please feel free to share the invitation below with them.
I am excited to share here the details and flyers for three upcoming spring events for Project Animal Farm in Toronto!
A critically acclaimed work of global investigative journalism, Project Animal Farm traces my journey investigating animal farms around the world and their impact on animals, people, and the planet. In the events, I will be speaking about food sustainability, and how we can all play a role in creating a better world. Please click on the links below to learn further details or visit the Events page here. All events are free and open to the public.
I am excited to announce that July 15 marks the two-year anniversary of Project Animal Farm. We’ve come a long way together!
Project Animal Farm continues to touch the minds and hearts of readers. Just this summer, the book received its third accolade. It was selected as a finalist for the 2017 International Book Awards. Previous accolades for Project Animal Farm include its selection as a runner-up for the 2016 New England Book Festival Award and a finalist for the 2015 Chautauqua Prize.
My January blog about wild birds touched a chord among readers. Two websites reposted it on their platforms, spreading the word further. If you missed it, take a look here at the true story about an emerald bird called Emi.
I was honored to be featured in a short documentary called BEEF made by a fourteen-year-old, Sevy Lortie. An inspiring young man, he says: “I’d like to grow up into a kind and peaceful world. I hope to help make the world more green, and work to raise awareness and take action around climate change.” Watch the 16-minute film here.
I am thrilled to announce that Project Animal Farm was selected as the runner-up for the New England Book Festival Award! What an honor.
I am excited to announce that Project Animal Farm has been selected as Kindle Deal of the Month in December!
This means that the e-book is only two dollars. Two dollars? For a book that.
- “Will change the lives of everyone who reads it” (John Robbins, author of The Food Revolution)
- Is “Impossible to forget and impossible to ignore” (John Mackey, CEO of Whole Foods)
- Is “an engaging account” about the food industry (J.M. Coetzee, Nobel Prize winner)
As I look back at 2016, here are 25 of my favorite notes from readers of Project Animal Farm during the year. I am deeply humbled by all the support.
- “Sonia – I have to say, ‘Thank you for writing Project Animal Farm.’ When I retired a year ago, I made it my goal to read every day…and I have…Your [book] is at the top of my ‘Best Ever Read” list.’” – Steve
- “I was repeatedly blown away and humbled by the insightfulness of your writing.” – Lucas
Here is a quick little excerpt from Chapter Two of Project Animal Farm. It continues off from Chapter One, which I shared in the September newsletter. In case you missed it, here is the link to Chapter One. Happy reading!
BIG news: We’re taking Project Animal Farm global. The e-book became available globally in English earlier this month. The paperback became available here for residents of the United Kingdom and Europe. If you have friends or family in the U.K. or Europe, please spread the word!